Meet the AMF Executive Team

The AMF advantage starts with the clear vision and strong leadership of our Executive Team. Through our extensive experience and commitment to excellence, we strive to deliver the right equity based lending solution to best meet your needs.

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WILLIAM J RUSSELL
PRESIDENT, BROKER

Growing up in Western Canada, I enjoyed a hockey career that gave me opportunities to play in great cities like St. Albert, AB, Quesnel, BC and many more. When I had the opportunity to join the family business over 20 years ago, I jumped at the chance. Throughout the years, I have enjoyed helping thousands of clients, in a fair and honest manner. It is important to me that our clients succeed in achieving what they have set out to do, when approaching us.
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TANYA RUSSELL
MANAGING PARTNER

I was born and raised in St. Albert AB. I joined the family business part time in 2004 while going to school, then full time in 2006. I have enjoyed working with everyone here at AMF, helping new and repeat clients with their specific situations and goals. It has been great to be a part of the growth of AMF!
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BILL RUSSELL SR.
MORTGAGE ASSOCIATE

I was born and raised in North Vancouver BC and moved to Edmonton after graduating from Simon Fraser University with a degree in economics and commerce. After more than 20 years of experience in the mortgage field l formed AMF in 1993 after recognizing the demand for purely equity based mortgages. This formula has proven successful, as AMF has steadily grown to become one of the leading sources of equity based lending in Western Canada.
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LAUREN SBITNEY
EXECUTIVE ASSISTANT

I was born and raised in Edmonton where I grew up dedicating most of my free time to dancing competitively. As a young adult I gained experience with sales in the automotive, finance and home security industries. I have been working with AMF as an Executive Assistant for 3 years. I appreciate my job for many reasons; but primarily because I enjoy being able to assist both lenders and borrowers with their mortgages while working closely with Bill, Tanya & Bill Sr. in their family business. It is great working for such friendly people. No two days are the same either, which keeps things interesting! I look forward to continuing to develop a relationship with our clients here at AMF.
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