About us

MEET THE AMF EXECUTIVE TEAM

The AMF advantage starts with the clear vision and strong leadership of our Executive Team. Through our extensive experience and commitment to excellence, we strive to deliver the right equity based lending solution to best meet your needs.

WILLIAM J RUSSELL

PRESIDENT, BROKER
Growing up in St. Albert, AB and currently residing in British Columbia, I enjoyed playing competitive baseball and hockey. My hockey career gave me opportunities to play in great cities like Seattle WA, Knoxville, TN and Newcastle, England. I decided to join the family business nearly 25 years ago. I’m passionate about growing the business from our start in Edmonton – to Calgary and now into BC and Ontario. Along the way, I’ve enjoyed helping thousands of clients, in a fair and honest manner. It is important to me that our clients succeed in achieving what they have set out to do, when approaching us.

TANYA RUSSELL

MANAGING PARTNER, MORTGAGE ASSOCIATE, SUB-MORTGAGE BROKER
Born, raised, and now raising my own family in St. Albert, AB I joined the family business in 2004. I love helping new and repeat clients find a solution for their needs. I feel our straightforward approach to business and getting to know both our borrowers and lenders helps set us apart from other companies. People are surprised how quick and hassle free an equity loan with AMF can be!

BILL RUSSELL SR.

FOUNDER

I was born and raised in North Vancouver BC and moved to Edmonton after graduating from Simon Fraser University with a degree in economics and commerce. After more than 20 years of experience in the mortgage field l formed AMF in 1993 after recognizing the demand for purely equity-based mortgages. This formula has proven successful, as AMF has steadily grown to become one of the leading sources of equity-based lending in Canada.

LAUREN SBITNEY

MORTGAGE ASSOCIATE, SUB-MORTGAGE BROKER
I was born and raised in Edmonton, AB and have been with AMF since 2015. I appreciate my career with AMF for multiple reasons, but primarily because I love assisting our many different clients with all their mortgage needs. Every day is different! Thanks to AMF, I have had the pleasure of moving to a mortgage associate position in 2020. I look forward to continuing to develop a relationship with our clients here at AMF.

TAMMY TOPILKO

MORTGAGE ASSISTANT, ADMINISTRATOR

I have lived in Edmonton, AB all my life. I have spent the last 20 years of my career in the financial services industry in a vast variety of capacities. I have a passion for business and to me there is no better feeling than seeing a family run business grow and flourish. I am so excited to be a part of this growing business and the growth and success of the clients we serve.